Following the news from earlier in the year that Clemenger Group shopper marketing agencies, Raydar and Clemenger Shop will merge, CEO Jim Moser has today announced that the two agencies will consolidate under the Raydar brand. He leads a team of digital authorities bringing true-time technology and digital retail executions to the agency s customers. N Craig Elston, Executive Insight & Approach Elston oversees Integer s insight and strategy and media teams. Though he considers himself an omnichannel shopper, Minasi also admits that he s undoubtedly quick-gratification-oriented and nonetheless loves the retail purchasing knowledge. On the CPG side, clients will need assist understanding retailers and retail complexity and speed of execution, Minasi says.
Alishio has a lot more than 20 years knowledge working on a wide variety of customers including P&G, Kellogg s, Mars Inc. N Ellen Cook, President, Dallas and Atlanta Cook leads Integer s Dallas and Atlanta offices like the Dallas-based Integer Retail Arts Lab (RAL). N Lisa Klauser, President, Customer & Shopper Promoting Klauser, who joined the agency in 2012 following a prolific 19-year tenure at Unilever, leads a team of extra than 225 folks powerful.
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That capability to generate, manage and distribute content into all consumer-marketing channels is exactly where retail clients need to have the most support. I believe it starts with empowering promoting and shopper marketing and advertising inside the retail leadership structure, he says. N Frank Maher, COO and Group President, Midwest Maher leads operations across the Integer network as effectively as major Integer s Des Moines, Iowa, office, overseeing client relationships and growth in the Midwest.
In today’s complicated and rapidly altering advertising and marketing environment it really is crucial to be on the cutting edge of shopper method and engage clients at each touch point,â€ Taylor said. The retail and on premise atmosphere is quickly changing and we are searching at new methods to deliver customer, client and shopper wins along the path to purchase,â€ Slocombe mentioned. N Michael Harris, Executive Vice President, Technique & Development With far more than two decades of experience in dozens of categories, operating for producers and retailers in each Europe and the U.S., Harris brings a exceptional viewpoint to the art and science of shopper advertising and marketing.
Who’s Who in Shopper Marketing Agencies? He functions with clientele to present key insights into shopper behavior and obtain motivation to ultimately assistance clients turn shoppers into purchasers. One concern he has when it comes to shopper promoting is retailers embracing their role in driving segment and customized applications applying their loyalty card and shopper data to partner with CPG marketers at strategic levels.
Lion promoting director, category and arranging, Ben Slocombe, mentioned it is continually looking at new and revolutionary approaches to add worth to customer’s corporations. N Morgan McAlenney, Executive Digitail McAlenney leads Digitail for Integer, which is defined as the convergence of digital and retail at the Intersection of Branding and Promoting. He and his team take a broad view of shopper marketing and advertising any advertising activity that sits among promotional and brand advertising and marketing.
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N Holly Quinn, Executive Vice President, Operations & Agency Excellence Quinn is a senior promoting leader with extra than 20 years experience in shopper marketing and advertising and retail strategy with extensive expertise in client connection improvement and operational excellence. Below the appointments Integer will work as the lead agency on shopper technique and execution projects for main buyers, Hahn, Kirin, Little Creatures, Tap King, On-premise and Lions cider portfolio.
Raydar is now New Zealand’s largest shopper and retail communications agency and has 1 of the strongest inventive offerings in the market with creative directors Aaron Taylor and Nigel Hooker working alongside Paul Dobbin as creative strategist. He has 25 years of practical experience in the market, like positions on both the agency and client side. 13 n Marc Ducnuigeen, President, International Ducnuigeen leads Integer s network of 20 international offices, overseeing company improvement initiatives for the worldwide network.
Shopper Marketing Agencies – While he considers himself an omnichannel shopper, Minasi also admits that he s surely quick-gratification-oriented and nevertheless loves the retail buying encounter.